80 Unique, Creative & Catchy Lingerie Business Names

Choosing the perfect name for a lingerie brand can be challenging. You want a name that evokes beauty, femininity, and luxury but also captures your unique personality and style.

To inspire you, we’ve compiled a list of 80 creative, memorable, and catchy lingerie business name ideas. 

Whether you specialize in bras, panties, sleepwear, or loungewear, let these name suggestions spark ideas to find the ideal branding for your boutique.

Read also: 80 Unique, Creative & Catchy Hawaiian Business Names Ideas

Feminine and Flirty Lingerie Business Names

  1. Satin Dreams
  2. Blush Lingerie
  3. Silk Secrets
  4. Lace Lovelies
  5. Sassy & Lacey
  6. Glitz & Glam
  7. Pretty & Prim
  8. Darling Undies
  9. Frills & Flourish
  10. Sweet & Chic

Sophisticated and Luxe Lingerie Business Names

  1. Haute Curves
  2. Soho Lingerie
  3. Opulence Intimates
  4. Sensual Silk
  5. Midnight in Paris
  6. Luxury Lounge
  7. St Tropez Collection
  8. La Femme Boutique
  9. Black Label Lingerie
  10. Haute Hoté

Romantic and Dreamy Lingerie Brand Names

  1. Cherish Lingerie
  2. Forever Yours
  3. Blushing Brides
  4. Once Upon a Time
  5. Lovebird Collection
  6. Chance Encounters
  7. Boudoir Dreams
  8. Queen of Hearts
  9. Beauty & The Beast
  10. Princess Charming

Playful and Fun Lingerie Business Names Ideas

  1. Unicorn Dreams
  2. Starry Eyed Lingerie
  3. Cloud 9 Collection
  4. Tickled Pink Boutique
  5. Va Va Voom
  6. Buttercup Lingerie
  7. Peaches & Cream
  8. Sugar & Spice
  9. Lacey Little Secrets
  10. Tease Couture

Chic, Stylish Lingerie Company Names

  1. Sassy & Chic
  2. Studio Bisou
  3. Atelier Amour
  4. Harlow & Hess
  5. Audrey’s Secrets
  6. Rendez-Vous
  7.  Le Femme
  8. The IT List
  9. Signature Style
  10. The Apartment

Lingerie Boutique and Brand Names

  1. Athena’s Boudoir
  2. Claudette’s Closet
  3. Mimi’s Atelier
  4. Sophie’s Shoppe
  5. Isabel’s Cabaret
  6. Josephine’s
  7. Lola Darling
  8. Goddess Secret
  9. Seduction NYC
  10. S&V Boutique

Location and Founder-Based Lingerie Business Names

  1. Made in Paris
  2. London Calling
  3. Australia Luxe
  4. NYC Secrets
  5. La Jolla Lingerie
  6. Bayview Bedroom
  7. Ana’s Boudoir
  8. Thompson Threads
  9. Matilde’s Secret
  10. Dubai Divas

Unique, Evocative Lingerie Business Names

  1. Bewitched
  2. Sinner & Saint
  3. Paradox Lingerie
  4. Lovers & Dreamers
  5. Moonstruck
  6. Love Potion No. 9
  7. Madam X
  8. Boudoir Noir
  9. Sixth Sense
  10. Truth & Dare

Factors to Consider Before Choosing A Lingerie Business Name

  • Think about your target customers. Pick a name that matches the style of lingerie you offer and the type of customers you want to attract. 
  • Keep it classy and professional. Lingerie is intimate apparel, so the name should sound elegant and stylish rather than silly or inappropriate. 
  • Consider how the name looks online. Ensure your business name looks good on a website, social media, and search engine results. No weird spellings.
  • Search if the name is already used. Do searches online and check with official registers to ensure no other lingerie business already uses that name.
  • Choose something memorable. Pick a short and catchy name so people can easily remember and tell others about your business. 
  •  Think of marketing potential. A name that describes your brand or teases what you offer could help people learn more when sharing that name.
  • Make sure your name fits your style. Pick a name representing the quality, price point, and theme of the lingerie you offer, like fancy, romantic, or classic styles. 
  • Check legal considerations. Some names may need a trademark, so research laws to avoid issues. Also, check there is no risk of offensive meanings.
  • Test customer reactions. Get opinions from potential customers on names you like to see if the name appeals and helps them picture what your shop offers.
  • Leave room to grow. Pick a versatile name that has the potential to work if your business expands product lines or styles over time.

Read Also: 80 Unique, Creative & Catchy Tequila Business Names

What if The Domain Name is Not Available?

Here are some things you can do if the domain name you want for your lingerie business is not available:

  • Try minor spelling variations like adding or removing dashes. For example “sexylingerie” instead of “sexy-lingerie”.
  •  Use another top-level domain like .com, .net, .org instead of just .com if that variation is available. 
  • Consider your business or brand name without the category. For example, just “Sultry” instead of “Sultry Lingerie.”
  •  Get creative with combining words so they spell something similar. For example, “luxeunderthings” instead of “luxelingerie”.
  •  Use numbers if needed, like “prettylingerie2” or “sexythings3”. Try to avoid looking cheap.
  • Explore related terms with the same meaning or vibe as your first choice. 
  • Adjust the name to be more broad if needed. For example, “Intimate Apparel” instead of “Romantic Lingerie.”
  • Purchase a close variation on a secondary domain like your name with an S if the exact one is gone. 
  •  Build your brand on social media first, then snap up the domain later if it frees up. 
  •  As a last resort, consider a subdomain like lingerie.yoursite.com rather than www.yoursitelingerie.com.


With the perfect lingerie name that captures your brand’s personality and style, you can create an unforgettable experience that keeps customers returning. 

Find inspiration from boutique themes, locations, your name, and more. Most importantly, choose a name you love!

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