How To Start A Wax Melt Business (Quick Steps) 2023

Have you ever dreamed of starting your own business? Many people feel excited and inspired when they first think about opening a business but don’t know how to begin. 

We will show you how to start your wax melt business in just a few easy steps. Wax melts are becoming increasingly popular, so this is the best time to start this business and capture a piece of the pie! 

From finding your niche market to choosing the right supplies and marketing your products, We will guide you through the steps you need to take to get your business up and running. 

So what are we waiting for? Let’s jump right in!

How To Start A Wax Melt Business 

To start a successful wax melt business, you can follow these steps: 

Step 1: Identify Your Niche and Product Offerings

When starting a wax melt business, it’s essential to identify your niche. Are you making wax melts for aromatherapy? 

Are you creating them in different colors and scents? Narrowing down your niche is essential for success, as it will determine what product offerings and pricing you can provide.

Think about the types of wax melts you want to make and how much time and effort you are willing to put into crafting them. 

Do you want to make specialty items using natural ingredients and essential oils as hand-crafted wax melts? Or do you want to focus on more specific, commercial products with a lower cost of production? 

Whatever your chosen niche is, ensure your product offerings are cohesive with that style.

Once you know your niche, decide on the type of wax melt shapes that best suit it. Create visual sketches of each shape or research the various kinds available online before ordering from a mold manufacturer. 

Also, be sure to keep a variety of molds on-hand for when customers place larger orders for wedding favors or special events. 

By taking these steps upfront, you can ensure that your wax melt business stands out!

Step 2: Research The Legal Requirements For Selling Wax Melts

When starting a wax melt business, an important step is researching regulations and getting the necessary licenses. 

Depending on where you’re setting up shop, regulations can vary widely—so it’s vital to ensure you understand what’s required to keep your business compliant.

Your startup might require a business license, permits, and other paperwork, depending on your location and business size.

When researching regulations and getting the necessary licenses, it’s essential to:

  • Research your area’s applicable laws and regulations and any relevant certifications for the products you want to sell.
  • Get help from a lawyer or professional if needed.
  • Keep accurate records of all legal documents associated with your business.
  • Make sure that your business is compliant at all times.

Here are the basic things you need to know:

Business License

Most states and local districts require a business license to sell products like wax melts. You may also need to get licenses for particular types of products that you produce. 

For example, if you plan on selling candles or wax melts online, you may need a permit from the Consumer Product Safety Commission (CPSC). After applying, you should receive your license within a few weeks. 


Depending on local laws, you may need to pay taxes on the sales of your wax melts. The IRS provides information about filing taxes for small businesses.


Consider getting insurance coverage for your wax melt business—this will help protect you in case of accidents or liabilities related to selling your products.

Product Safety Testing

If you make and sell candles or fragrances containing flammable items, you may need additional product safety testing before selling them commercially. 

Go to your local authorities to see what’s required in your area. Additionally, some states require manufacturers of candles and related products to be certified by fire safety experts.

Step 3: Develop Your Brand Identity and Story

Now that you’ve figured out your niche, it’s time to develop your brand identity and story.

This step is vital because it will help you establish trust with your customers and create a brand they want to come back to repeatedly.

Your brand identity can be communicated through product packaging, labeling, and the style of wax melts you offer. 

You should also create a website that tells the story of your business and helps customers get to know you well. 

And don’t forget about social media! Use this platform to tell stories about your wax melts, connect with customers, and showcase the people behind your business. 

Here are some key things to keep in mind:

  • Consider each platform carefully — which one makes the most sense for your business?
  • Post regularly and be consistent with the content you share
  • Stay active in your community by creating conversations with potential customers.
  • Utilize visuals — upload photos of products or clips from behind the scenes.

Tell the story of why you started making wax melts and how passionate you are about them—this will help build relationships between you and potential customers.

Step 4: Invest in Packaging and Labeling Supplies

Packaging and labeling are vital components when getting your wax melts out there. You must ensure your wax melts are securely packaged for shipping and storage and labeled correctly so customers can identify and use them safely.

Types of Packaging

You can buy ready-made wax melt containers or create custom packaging. Depending on your budget and the type of product you offer, you can choose to go with plastic containers, glass jars, or cardboard boxes—make sure it’s safe for transporting your products.

Labeling Requirements

Along with packaging materials, you also need to invest in labels. There are a few different types of labels you should consider including:

  1. Safety labels: Make sure you adhere to all relevant safety regulations and list any warnings or cautions required on the label
  1. Ingredient labels: This will let customers know what is in each wax melt product
  1. Price/quantity labels: Let customers know how much each wax melt costs and how many are in each package
  1. Shipping labels: Make sure these include the customer’s address and yours.

If you take the time to invest in quality packaging and labeling supplies for your wax melt business, then your products will be ready for sale—and customers will be impressed with their presentation!

Step 5: Source Quality Ingredients

The next step to starting your wax melt business is to source quality ingredients. Quality ingredients are essential for success as they ensure that when customers purchase your wax melts, they burn clean and produce a strong scent.

To ensure you get the highest-quality ingredients, research potential suppliers, review their products, and ensure they meet your standards. 

Pay attention to any fine print when talking with these suppliers – some may require minimum orders, which can be costly for small businesses. 

Once you’ve chosen a supplier, it’s time to start thinking about what exactly goes into your wax melts.

Some of the key ingredients you want for your wax melts include:

  1. Wax

This way holds all the other ingredients together as it melts. You can choose from paraffin, soy wax, or both.

  1. Scent

This gives your wax melts their unique smell and can range from essential oils to synthetic fragrances.

  1. Coloring

If desired, you can add dye to give your wax melts color. Natural dyes are available if you want a more organic product.

  1. Additives

Finally, additives such as stearic acid and vybar help create inclusions in the wax that give additional texture and depth of scent when heated.

By thoroughly researching potential suppliers, selecting high-quality ingredients, and being mindful of small details like minimum order sizes, you can get the perfect combination of items for your wax melt business!

Step 6: Spread the Word

Letting your friends and family know is the next step in launching your wax melt business. This is a critical step because these people are generally the ones who are most supportive of you.

If they don’t know, they can’t be expected to support and come back to your business over and over again. 

Plus, their word-of-mouth recommendations will be essential in boosting the success of your wax melt business.

So, how can you effectively spread the word? Here are some quick tips:

  • Reach out directly via text message or email.
  • Send a personalized link or post on social media platforms like Facebook and Instagram.
  • Ask your friends and family members to help share your posts on their social media accounts.
  • Create a mailing list that customers can join to get updates about your business.
  • Put up flyers around town.
  • Reach out to local influencers with potential for collaboration – this could be an online influencer or someone more local, like a radio host or blogger.
  • Don’t forget about offline promotion – put up posters at local stores, community centers, etc.
  • Offer discounts for referrals – this is one of the quickest ways to boost sales and promote customer loyalty.
  • Consider starting an affiliate program for influencers and bloggers who share about your products on their channels.

By using these steps and engaging with those closest to you personally, you’ll be able to reach more potential customers than ever before – as you start your wax melt business!


Starting a wax melt business is a rewarding experience and a great way to make extra income. There are some crucial steps, each requiring a unique skill set. 

You’ll need to figure out what types of wax melts you want to sell, create and market your product, and then find suitable suppliers and customers.

It may sound intimidating, but anyone can start a successful wax melt business with the right knowledge and hard work. 

So, if you’re looking for a new venture in 2023, consider creating and selling wax melts! You can make a great living with the right tools without investing much money. You can make enough to become financially independent!

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