How To Start A Tumbler Business (Custom Tumbler) [2023]

Have you ever thought of starting your own custom tumbler business? Nowadays, it’s easier than ever for anyone to launch a creative business venture and begin selling unique, personalized products. We all need something to quench our thirst–so why not have it be something you created?

From stainless steel to custom designs, the possibilities you could offer through a tumbler business are endless. 

But if you’re new to the game, you might wonder: How do I start a Tumbler business? To get the answers, look no further than this article.

We’ll cover everything from initial research and design considerations through legal steps and practical tips to get your dream tumbler business running by 2023. Let’s get started!

How To Start A Tumbler Business

Starting a tumbler business can be a great way to make a sizable profit. With suitable investment and knowledge, you can create a range of stylish and personalized tumblers for people to buy for their own use or as gifts. 

Here are the steps to get your tumbler business off the ground.

Step 1: Identify Your Niche

Find an area you’re passionate about and specialize in creating custom tumblers in that niche. 

Research what’s popular, what kind of designs people like, and the current trends in the industry to ensure your products are better than the competition.

Step 2: Design Your Products

Use Adobe Illustrator or Photoshop software to design your desired product with images, fonts, and patterns that showcase your brand identity and connect with customers.

Consider unique features such as glitter-infused designs or laser-etched logos that will make your products stand out from mass-produced options.

Step 3: Get Your Tumblers Produced

Once you have designed your products, find a reliable manufacturer specializing in producing custom tumblers at affordable prices. 

Ensure they use quality materials such as stainless steel and BPA-free plastic so they last longer while being safe to use.

Understanding the Tumbler Business

So, you’re considering starting a tumbler business. You’ve come to the right place. Starting a custom tumbler business requires knowledge of the industry and many different skill sets. 

It’s not just about coming up with design ideas and stocking up on Tumblers; there are processes and tools you need to understand before opening your first online store or leasing a physical storefront.

Read Also: How To Start A Wax Melt Business

If you want to succeed in this business, it’s essential to understand what a custom tumbler business entails, from designing custom tumblers to manufacturing, packaging, and shipping them. 

Here are the steps that go into each process:

  1. Identifying a Niche Market

If you’re looking to start a tumbler business, one of the first things you should do is identify a niche market. 

It helps to find an area that has yet to be explored fully and provides great customer service and quality work—that will keep them coming back.

To identify that niche market, here are some tips:

Do your research

What kind of tumblers are trending right now? What materials are people using? Are there any particular features that people favor?

Study your competitors

Who’s already in the custom tumbler industry? How did they get started? What strategies do they use for success?

Ask questions

Talk to potential customers and ask what they want from custom tumblers. This can give you useful insights into how you can design and craft your own unique Tumbler products to meet their needs.

  1. Designing

Designing custom tumblers is more than just finding images for your customers; it involves being creative and understanding what types of products will be popular in the market. 

You should be familiar with different design software programs and have an eye for color, layout, and typography.

Materials for Crafting Custom Tumblers

The materials you’ll need to craft custom tumblers may surprise you. But once you understand it, it’s easier than it sounds.

Acrylic Paint

You’ll need suitable paints for your tumblers—acrylic paint is a great choice as it offers plenty of pigment and coverage, plus it’s long-lasting and effortless to work with. 

With modern formulations of acrylic paint, you can make your tumblers look just about any way you want.

Vinyl Letters

Vinyl letters are a great way to add beautiful details to your tumblers. These come in different font styles, sizes, and colors, which can help bring your designs to life.

Plus, they’re waterproof, so they won’t come off with washing or exposure to moisture.

Finishes & Sealers

A great finish is just as important as a great start when crafting custom tumblers. That’s why you’ll want to invest in finishes and sealers formulated explicitly for plastic surfaces like those found on cups and mugs. 

This will ensure that your custom creations have the best possible longevity and won’t chip or crack over time.

  1. Manufacturing

The manufacturing process involves:

  • Selecting quality materials.
  • Deciding on production methods.
  • Sourcing components (e.g., handles).
  • Printing product designs.
  • Assembling all components. 
  • Finding reliable vendors who can produce consistent quality products in the desired quantity.

Finding Suppliers & Equipment

Look for suppliers and equipment based on the type of tumbler you want to sell. So many different styles and materials are available, so it’s crucial to balance what you want and what will work best for your business. 

If you choose custom tumblers, source a reliable supplier to provide the best quality product while staying within your budget.

When searching for suppliers, consider these factors:

  • Quality: Ensure the supplier provides the best materials and craftsmanship possible.
  • Price: Look at multiple suppliers to compare prices and get the best deal for your customers.
  • Durability: Tumblers have to be able to withstand several washes without losing design or color.
  • Variety: The more options you have, the better your customers can create something unique that represents their style!

Once you’ve found a trusted supplier, it’s time to start shopping for equipment. Make sure that whatever machine you purchase is compatible with components like blanks, lids, straws, and other accessories the supplier may offer. 

Your goal should be to get all the parts necessary in one place at an affordable cost. You’ll also need equipment like machines for printing logos or labels on tumblers or mugs. 

Lastly, always research when buying new equipment—look at customer reviews and industry standards before making decisions!

  1. Packaging & Shipping

The final step of selling custom tumblers is packing them in boxes or bags with inserts or other add-ons that help promote your brand. 

It would be best if you also explored how best to ship them out safely and cost-effectively so they reach their destinations in perfect condition.

Developing Your Brand & Design

At this point, you should clearly know what brand you want to build and what kind of designs you’ll create for your tumblers. 

This is when it’s time to bring your creative impact to the forefront and start developing your brand and design in earnest.

The goal here is to craft a design that looks good and gives customers a sense of what your business stands for. 

Whether it’s nature, art, or something else, ensure your designs match your message and accurately represent your brand’s culture.

Since tumblers are such customizable items, there are many creative ways to make yours stand out. 

Here are some tips:

  1. Brainstorm what colors and fonts would help bring out the main elements of each design and help them look unique from other Tumbler brands on the market.
  1. Consider how small details like logo placement, stickers, or other embellishments look on a tumbler.
  1. Think about how you’ll create limited edition products with exclusive designs to engage customers further.
  1. Finally, consider the long-term potential for creating branded apparel or accessories related to tumblers—items like hats, bags, or wallets could be potential opportunities for additional revenue streams.

Whether you choose to use vibrant colors or more subdued tones in your design elements is up to you—just make sure that your decision is informed based on careful research and consideration.

Setting Up Your Online Store & Marketing Strategies

So, you’re planning on starting a Tumbler business in 2023? Great! The next step is setting up your online store and marketing strategies.

You must ensure your website is attractive and easy to navigate, as it will be the centerpiece of your business. 

Ensure you have great product photography, easy-to-find contact information, payment options, etc. — these elements will help you build trust with your customers and increase sales.

You can also enlist the help of a web designer or developer to help you set up your online store correctly. 

This way, you can focus on marketing and growing your business instead of getting bogged down in the technical details.

Marketing Strategies

Once your online store is running, it’s time to start marketing! Here are some critical steps:

Set up social media accounts

Create accounts on major platforms like Instagram and Facebook so people can find you more quickly and engage with your brand.

Get involved in local events

Participate in local craft fairs or online events like Live Shopping Nights to reach potential customers in the area. 

Invest in digital advertising

Digital ads are a great way to get more eyes on your products and drive sales quickly — invest in platforms like Google Ads or Facebook Ads for maximum results. 

Use influencer partnerships

Reach out to bloggers or influencers with an audience that might be interested in your tumblers — this can be a great way to get more exposure for your brand quickly!   


Starting a custom tumbler business might seem intimidating, but it doesn’t have to be daunting. 

You can keep your business running quickly with the right tools and knowledge. It’s essential to consider the cost of materials and production and the marketing and advertising of your products.

Creating custom tumblers is a great way to express creativity and show your abilities. But it’s also a rewarding business, with the potential for growth and steady profits. 

The key is creating unique products that stand out while offering great value and customer service. 

Find a niche market you can call yours, and focus on delivering top-notch products and services—that’s how you’ll build a successful tumbler business in today’s competitive market!

With the right strategy and resources, you can create beautiful tumblers that your customers will love and have a thriving tumbler business in no time.

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