Marketing a B2B company like a powder coating business requires creativity, consistency, and tapping into your network.
Don’t worry. We’ve got you covered. In this article, we’ll share over nine marketing ideas tailored for powder coating businesses to gain new customers and increase your visibility.
You have a unique service that can benefit many people and businesses. With hard work and persistence, you’ll quickly gain a loyal customer base and a steady stream of new clients.
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Marketing Ideas to Promote Your Powder Coating Business
The challenging part of any business is attracting new customers and building your brand.
Here are some marketing strategies to start bringing in more sales:
1. Build a Website and Optimize It
To get more customers, you must ensure people can find your powder coating business online.
Optimizing your website for search engines like Google is key to ensuring people see the website when they search for Powder-Coating businesses.
2. Focus Your Business Page Content on Your Services
Ensure your website focuses solely on what you offer. Use “powder coating” and “powder coated” frequently, especially in page titles, headers, and the first paragraph.
3. Include Location Information Prominently on Your Website
Local SEO is important for service area businesses. Ensure your business name, address, and phone number are easy to find.
4. Share Photos of Your Work
A picture is worth a thousand words. Show the results of your high-quality powder coating services. Photos are eye-catching and help build trust.
5. Add Reviews
Ask happy customers for reviews and testimonials to add to your site. Reviews from real people carry a lot of weight with potential new clients.
Offer a discount on future services in exchange for an honest review.
6. Focus On Speed and Mobile-Friendliness
Your site needs to load fast and be easy to navigate on smartphones and tablets.
According to studies, over 60% of customers search for local businesses on their mobile devices.
9. Start a Blog
Post educational content about powder coating tips, trends, and techniques. A regularly updated blog signals to Google that your site is active and relevant. Mention your service area in blog posts to boost local SEO.
9. Create a Site Map
Submit a sitemap to help search engines discover all the pages on your website.
A sitemap is like a roadmap for search bots. It makes it easy for them to crawl your entire site.
10. Use PPC Advertising
Consider pay-per-click (PPC) advertising to complement your organic SEO efforts.
PPC ads can drive targeted traffic to your site from local searchers on Google looking for powder coating services.
11. Create a Facebook Business Page
Create a business page to share photos of your work, post updates, and engage with customers.
Your Facebook Business Page is the hub of your social media marketing. Make it visually appealing by using professional photos of your work and team.
Share updates, news, behind-the-scenes photos, and videos to give followers an inside look at your company. Engage with anyone who comments or asks questions.
- Post 2-3 times weekly to stay active in followers’ feeds without overposting.
- Use an inviting profile photo and cover photo featuring your work.
- Share photos and videos in addition to text updates. Visual content gets more engagement.
12. Be Active on Instagram
Post eye-catching pictures of powder-coated parts to build your portfolio. Use relevant hashtags like #powdercoating #customcoatings #metalfinishing to increase visibility.
Follow people in your area who are into custom cars and bikes. Engage with them by liking and commenting on their posts.
13. Create a LinkedIn Profile
Build connections with others in the automotive industry. Share updates on new techniques or equipment you’re using.
Write posts highlighting the benefits of powder coating over other finishing methods. Mention your shop’s capabilities and certifications.
14. Start a YouTube channel
Post video tutorials on how to properly prepare parts for powder coating. Share behind-the-scenes footage of jobs in progress.
Review new products you’re using. YouTube is a popular platform for DIYers and hobbyists, so your videos could reach new potential clients.
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15. Use Twitter and Pinterest too
On Twitter, follow industry influencers and local car clubs. Retweet relevant content and promote your latest powder-coating projects.
Create boards with pictures of your work on Pinterest to attract customers looking for custom finishing ideas.
16. Run Targeted Facebook Ads
Facebook Ads allow you to reach new potential customers who match your target audience.
You can target ads to specific locations, interests, behaviors, and more.
- Focus your ads on people interested in automotive restoration, car shows, welding, metal fabrication, and other related topics.
- Include eye-catching photos of some of your best custom powder coating jobs.
- Write an attention-grabbing headline and text that tells people exactly what you do and the benefits you offer.
- Set a budget that fits your needs and make adjustments based on the results and feedback from your ads.
17. Engage Your Audience With Contests and Giveaways
Contests and giveaways are a fun way to increase engagement and gain new followers on Facebook. Offer a free powder coating service or product as a prize.
- Ask people to like your page, share the contest post, and tag a few friends to enter.
- Choose a winner at random and announce it on your page. Be sure to mention the winner by name and feature photos of them receiving their prize.
- Contests that get people talking about your business in the comments and sharing with friends can have a big impact.
18. Start an Introductory or First-Time Customer Discounts
Offering 10-25% off a customer’s first powder coating job is a great way to get them in.
Once they see the high quality of your work, they’ll likely become a repeat customer at your regular rates.
You can promote these introductory deals on your website, social media, and print materials like flyers or postcards.
19. Give Loyalty Programs and Coupons
Create a loyalty program that discounts customers on every 5th, 10th, or 15th powder coating service.
For example, “10% off every 10th job!” You can also mail coupons for $20-$50 off to loyal customers and previous clients to encourage them to return.
20. Offer Seasonal Specials
Run special promotional rates during the slower winter months or summer season.
For example, “25% off all powder coating services during January!” or “Beat the Heat – 20% off powder coating in July and August!” Promote your seasonal specials heavily to boost business.
21. Referral Discounts
Offer a discount or coupon to existing customers when they refer a new customer to your powder coating business.
For example, “Refer a friend and you both get 20% off your next powder coating job!” Word-of-mouth marketing from happy clients is very effective.
22. Create Bundled Services
Create packages that bundle multiple powder coating services together at a lower promotional rate.
For example, offer “3 Small Parts for the Price of 2” or bundle powder coating with other related services you provide.
Bundled offers encourage customers to do more business with you at one time.
23. Join the Chamber of Commerce
Joining your local chamber of commerce is a great way to network and find new powder-coating clients.
Your local chamber of commerce exists to help small businesses like yours thrive.
Becoming an active member allows you to connect with other business owners, promote your services, and gain new customers.
Attend chamber events, join committees, and sponsor programs when possible. Offer to give talks or workshops on powder coating.
Get to know fellow members and look for chances to collaborate or cross-promote.
24. Find Trade Associations
Seek trade associations in related industries like automotive, construction, or manufacturing.
These groups will have others who utilize powder coating and need your services.
Become a member, attend meetings and conferences, and look for chances to partner or co-sponsor events.
Offer discounts or promotions to members as an added incentive.
- American Coatings Association
- National Association of Powder Coating
- Automotive Body Repair Association
25. Consider Civic Groups
Civic groups like Rotary Clubs, Lions Clubs, or sportsman’s clubs are also great for networking and often support local businesses.
Join as a member and seek opportunities to sponsor or donate to events. Promote any community service projects your shop participates in. Offer tours or educational talks on the powder coating process.
26. Join Online Groups
Don’t forget online networking through Facebook, LinkedIn, and industry forums.
Join relevant local and national groups to connect with others, post updates about your shop, and engage in discussions.
Promote any events or news through the groups. Look for potential clients and partners and reach out to start building relationships.
With regular participation, these online networks can be very fruitful.
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Conclusion
Marketing your powder coating business is challenging work but also rewarding.
Using a multi-pronged approach will help get your powder coating business in front of new potential customers.
Build genuine connections, look for partnerships, and stay active on social media. In no time, you’ll gain a steady stream of new powder-coating clients.
Stay consistent with your marketing efforts, even if you don’t see results immediately.
Keep improving your skills and offerings, treat your customers well, and your business will thrive.